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[讨论] ralph lauren polo,Which gave marketing planning points 1572

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发表于 2012-7-23 09:02 | 显示全部楼层 |阅读模式
which gave marketing planning points
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precisely because of this, 11 promotion has always attached great importance to the events of the manufacturers. as the company's operations at - marketing is often even by the end of august, early september, it has been around this focus launched a pre-planning work. it can be said that the eleven activities in the success of the various indicators of growth, the key depends on the planning stage of the marketing work can implement. a ! ]! W& y# b" v0 Y  m" b! `0 I6 Q( C" K
international brands, monitor to monitor the city's shopping malls, its market share also increased by approximately 10%. after the summary of the conference call, the general manager confirmed the performance of the 4 T9 F& }2 n2 n+ M3 E: K
market research, focusing on proven direction / O6 Y# a2 e$ e% o1 k2 K
in fact, many markets have, before planning a promotion activities, often by virtue of the subjective judgments and views of the sales feedback, will be special and buy a gift activities explicitly, you quickly to finalize the program of promotional activities. such cases, the surface, not much problem, sales manipulate them hundreds of times, the implementation of activities go on after sales can be reflected, but the key is to hold such an event, whether the significant role for enhancing the retail market share, corporate whether profits are to get some growth, such as brand reputation, the brand's first reference rate can be promoted,new balance sneakers, and leave aside. facts have proved that such promotional activities and natural sales, retail sales (volume) growth is often within the same level, this means that such promotions is very limited. therefore, focusing on the promotion of the pre-market research has important significance for improving the promotion effect.
8 S  K7 r! h* O' F9 L' _) n in general, market research should at least cover three aspects: first,nike free, to understand the target consumer groups, consumer behavior changes, such information, on the one hand to get throUGh the enterprise customer information at accumulation, on the other hand can also be one month before the terminal information collection activities to obtain. an international brand such as mentioned above, the consumer group, they are for the main monthly income singles office or a monthly income of more than 4000 yuan, 10,000 yuan more than the family, such consumer groups, consumer characteristics: the advocate brand consumption, focusing on enjoyment of life, the pursuit of the lifestyle of elegant simplicity, easy to accept new things, vulnerable to the impact of european life. therefore, during the promotion, especially for these features launched on behalf of western life - coffee machine, a new consumer promotion, buy a coffee machine donated coffee recipes, at the same time, the idea of ??whopping passenger in the super large cities such as shanghai, beijing's focus on shopping malls show display new products ready to be listed, get a lot of feedback, won a very important feedback and prospective customer information accumulated for the next new product to market. proved fruitful work, not only the smooth promotion of new products and brand reputation on a new level. second, action to be taken as much as possible to inquire into the main competitors in the same promotional period. an international brand company in the discussion of the refinement program of promotional activities, from a competitor's . immediately, they immediately modify the content of promotional activities, and stepped up promotional efforts, to the intention of step by step lesch,ralph lauren polo, close to the opponent's sales practices. sure enough, in the next turn to the main push of the other activities of the product. the third is to focus on the analysis of sales data and preliminary activity data, trying to identify the characteristics of changes in consumption, analysis of market conditions to improve the effectiveness of the promotion. this work, district marketing manager should be to complete segments of the regional action program should be combined with the characteristics of the city, down more targeted promotional activities to enhance the promotional effect. like chess, the master of the reason why master, the key lies in his overall grasp and foresee, opponents every move's intention, and the next will be which ones to step pawn him are well aware of the opponent can not give people led by the nose it? promotion is no exception, if we can pre-data analysis, grasp of market trends, the effectiveness of the promotion will naturally greatly improve. we have repeatedly referred to an international brand companies, but also took note of this problem, through data analysis found that, over the years through the first three days and the last day increased the presentation and gifts and other promotional efforts to put the resources to mobilize the regular meeting in the pre-holiday release the promoters of incentive programs to encourage promoters to actively scraping of the first three days, competitors not surprisingly, after the the natural smile most sweet is that international companies. 0 J- a7 e7 X. o" b2 B' z
   
& y  U" M3 @2 o- x& X market research just to ensure that the promotional activities in the right direction, good promotional never intended to provide a basis, but shaping program of promotional activities, the lack of finishing touch of a key a so, even the best case it is difficult to jump out from a large number of promotional activities to the case to take a wonderful slogan is another key factor in the success of promotional activities. it not only serves as a unified media campaign slogan, but also conducive to the overall spread of the promotional activities. 2 J' R, F8 b! Z% e* _: ^
from small home appliances circle of view, a number of small household appliances supplier ignored the role of slogan usually activities to do, the intensity is big, but every aspect involved in the activities of the staff is almost difficult to form the overall the impression that the consumer is not to mention,mbt precio, and after the promotional activities concluded, can only be broadly labeled xx month promotional activities concluded, people can not form a whole impression. this is like a long, quite beautiful, very intelligent children did not give the same name, only at present, the in slogan creative and publicity aspects, the do in place, but also only the philips, but also if only philips processing capacity. such as
' g  Y, [# R4 b; b5 d( {9 [# ^ therefore, we believe that a wonderful slogan, not only to the extraction of the whole program of activities and, more importantly, through various means, will slogan passed on to consumers, the media, for the activities rally. : i, Q0 R! N1 G
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